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High CTR Achieved

In my entire career, I have never achieved this before - a CTR of more than 30%. This is a GREAT achievement and something definitely to boast of :) I am embedding the post below which has received such a high Click Through Rate. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk')); Post by Harman India. Ravi Bansal Rocks ;) LOL :)

Where Are Big Ideas - NASSCOM

NASSCOM is one the leading names in India with India's biggest names attached to it. Recently NASSCOM came up with 10,000 Start-Ups - an initiative to help the new ventures in India. I am personally an ardent follower of 10k start-ups. Couple of days back I came across an interesting post on their Facebook Fan Page which made me think a lot - (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'sc

Comedy

Comedy is all about mocking - how sadistic I have noticed this almost every where - be it Russell Peters or Comedy Circus or Comedy Nights With Kapil - every stand up comedian is successful because he mocks people, race, defects in a person, etc etc Insulting one to make other laugh - the definition of comedy has definitely changed - or is it the creativity ?

IRCTC & NDTV eCommerce

2 very old and successful players venture into eCommerce. NDTV and IRCTC Though IRCTC is into eCommerce for long (online ticket selling), finally they decided to give a competition to Flipkart, Jabing, Myntra, etc Why am I comparing IRCTC with Flipkart  and others? Flipkart is the most visited eCommerce site in India, with alexa rank at 11 with majority of the traffic coming from Books. IRCTC is already at an alexa rank of 61 - the sight with maximum visits from middle class population in Inda with one of the highest conversion rates in the country With a wide range of product

Flowers or Diamonds

People Say 'Money Cant Buy Love' Ask Females - "What Would They Prefer - Flowers or Diamond ? ? - - - - - - - - - - 

Google Display Planner

Good news for Search Engine Marketers On September 3rd, 2013, Google is officially transitioning Google Ad Planner to the recently launched Google Display Planner, a free research and planning tool in AdWords that delivers targeting ideas and estimates to help you build better display campaigns.  Based on data you enter, the tool suggests places to run ads on the Google Display Network along with key related details including impression and cookie ranges for inventory, age and gender breakdowns, and historical cost-per-click information.  You can find Display Planner under the

Facebook Facts For Marketers

Little known facts about Facebook -  Facebook is the most visited website in the world Facebook serves 570 billion page views per month There are more than 1.2 billion facebook users across globe There are more photos on Facebook than all other photo sites combined (including sites like Flickr) United States has the highest number of facebook users in the world with more than 180 million users - followed by India at 2nd position with approx 88 million users More than 3 billion photos are uploaded every month. Monaco is the only country in the world which has every person above 14

Like Page Option Upon Sharing

I shared a link from Economic Times recently and found that sharing threw an option of suggesting to Like the page - "Want to see more from The Economic Times? Like Page" I did little bit of google and found out that there are certain web publishers who have this feature. Its definitely an excellent way to get more likes, for free One thing I couldn't find out yet - How do I as a marketer get this feature for my website. Are there are any meta tags/descriptions or api's which need to be added. If anyone has any information on this then please share it with me.

Facebook Algorithm

Facebook releases its new algorithm which is a must to know, understand and follow for all marketers. This is going to change the way Facebook marketers have been tapping their targeted audience. The News Feed algorithm responds to signals from you, including, for example: How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted The number of likes, shares and comments a post receives from the world at large and from your friends in particular How much you have interacted with this type of post in the past Whether or not you and other peo

My Quotes - Creativity

Creativity without skill is useless...unless you have the skill to apply creativity without skill

My Quotes - Shopping

Best part of taking ur gf or wife shopping is waiting outside the trial room

PayZippy by Flipkart

Many of you might not be aware of PayZippy - a payment gateway which is being built by Flipkart; the eCommerce giant of India. What PayZippy offers to Merchants: Higher conversions with less abandonments User experience Great merchant support - available for 12 hrs on all 7 days Payment gateway for mobile as well 100% secure Better pricing - no sign up fee, no annual maintenance In India most of the players revolve/aspire around CCavenue, EBS, Paypal, DirectPay. The most important factor while choosing a payment gateway is Security(for merchants and customers both), followed by the P

Chennai Express Game Preview

Chennai Express - Game Preview - released for Android and iOS SRK launches 'Chennai Express' game, challenges Rohit Shetty - this has been the talk of the town today, since morning and no wonder that in its 1st day itself this game has been downloaded by more than 10k users in android alone with a user rating of 4.7 Chennai Express is an upcoming movie of Shah Rukh Khan and this game is one of their marketing strategies to promote the movie. It isn't the 1st time that a Bollywood movie promo has take the 'gamification' road. In the past there have been few other movies as well who have

Mobile Presence In India

Many might not be aware of this fact that India has world's 2nd largest mobile network in the world, in terms of number of subscribers and handsets both for mobiles as well as fixed lines. India has world's 3rd largest user base with access to internet over mobile, is approximately 150 million. Let's compare the above with the other facts we are aware of: Facebook penetration in India is approx 65 million - this means that mobile internet users are 2.5 times more than facebook users. This also means that most of the facebook users have internet on their mobile. Hence while running an ad

Facebook getting rid of few features

Facebook recently launched the #hashtag with a hashtag feed URL With the advent of this new feature. Facebook also announced that out of the 27 types of ads currently running on Facebook, more than 50% of the ad types will be removed. The above 2 announcements are really a boon for the marketers and the brands making their job easier. What sad is that Facebook would soon be getting rid of features like 'Questions' and 'Offers'. Now this is a bad news. Let's analyse the situation: Facebook Questions is definitely a great feature and it saw extensive use post its launch. But then, s

Amazon Enters India

Amazon entered India almost a year back with the marketplace Junglee.com With the FDI discussions being the hottest topic of discussion in retail industry, people were anticipating that Amazon would sooner or later surely enter India market with its original brand Amazon itself. Though not complete, but closely, Amazon launches Amazon.in But its not direct selling, its yet again a marketplace like Junglee with only Amazon name. As of now, Amazon India has been launched with only 2 categories - Books & Media (Movies & Music), with over 7 million titles in books and close to 15k Me
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