Mobile Presence In India

Many might not be aware of this fact that India has world's 2nd largest mobile network in the world, in terms of number of subscribers and handsets both for mobiles as well as fixed lines. India has world's 3rd largest user base with access to internet over mobile, is approximately 150 million. Let's compare the above with the other facts we are aware of: Facebook penetration in India is approx 65 million - this means that mobile internet users are 2.5 times more than facebook users. This also means that most of the facebook users have internet on their mobile. Hence while running an ad

Read more »

Facebook getting rid of few features

Facebook recently launched the #hashtag with a hashtag feed URL With the advent of this new feature. Facebook also announced that out of the 27 types of ads currently running on Facebook, more than 50% of the ad types will be removed. The above 2 announcements are really a boon for the marketers and the brands making their job easier. What sad is that Facebook would soon be getting rid of features like 'Questions' and 'Offers'. Now this is a bad news. Let's analyse the situation: Facebook Questions is definitely a great feature and it saw extensive use post its launch. But then, s

Read more »

Amazon Enters India

Amazon entered India almost a year back with the marketplace Junglee.com With the FDI discussions being the hottest topic of discussion in retail industry, people were anticipating that Amazon would sooner or later surely enter India market with its original brand Amazon itself. Though not complete, but closely, Amazon launches Amazon.in But its not direct selling, its yet again a marketplace like Junglee with only Amazon name. As of now, Amazon India has been launched with only 2 categories - Books & Media (Movies & Music), with over 7 million titles in books and close to 15k Me

Read more »