Good news for Search Engine Marketers
On September 3rd, 2013, Google is officially transitioning Google Ad Planner to the recently launched Google Display Planner, a free research and planning tool in AdWords that delivers targeting ideas and estimates to help you build better display campaigns.
Based on data you enter, the tool suggests places to run ads on the Google Display Network along with key related details including impression and cookie ranges for inventory, age and gender breakdowns, and historical cost-per-click information.
You can find Display Planner under the Tools and Analysis tab in your AdWords account. You can also view this information for your own site if you’re using AdSense on your pages.
Next Steps
1. Export and save your existing Ad Planner Media Plans and Site Lists before September 3rd, 2013
2. Log in to AdWords and familiarize yourself with Display Planner to start taking advantage of these new features.
For more information on transitioning to Display Planner please visit the AdWords help center https://support.google.com/adwords/answer/3278806
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