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Where Are Big Ideas - NASSCOM

NASSCOM is one the leading names in India with India's biggest names attached to it. Recently NASSCOM came up with 10,000 Start-Ups - an initiative to help the new ventures in India.

I am personally an ardent follower of 10k start-ups. Couple of days back I came across an interesting post on their Facebook Fan Page which made me think a lot


Every person is different from the other and so are their opinions, still everyone says 'One who thinks differently wins'. Of course we all do think differently, then why all dont win ?
Remember what Mr Shiv Khera also said - 'Winners Don't Do Different Things, They Do Things Differently'
Perception Is What Matters. 

The above facebook post talks about NASSCOM's perception as follows:

  • Obvious But Hard - People dont think differently, they can think only what they see around - hence its hard to catch those fish
  • Easy And Over Crowded - If the idea is easy, many would have thought of the same idea, hence it becomes over crwoded - making competion tough
  • Not Obvious And Hard - Once you dive deeper, its obvious that you wont find many there and here you can catch some fish, which overall makes the process hard
  • Big Ideas Are Where Few Go Fishing - here NASSCOM talks about Schlep Blindness (ideas which are right under our nose but we cant see it because we are blinded by what's easy, or easier
Coming back to what I said a little earlier - Perception is what matters, and to add to it I would say - irrespective of where you go fishing, whether crowded or few, you would catch fish if you 'fish differently'

I will try to illustrate with few examples:

A Glass Half Filled.
A common expression used widely to simple determine an individual's perception.
You are optimistic if you see the glass 'half filled' and you are a pessimist if you see the glass 'half empty'. There's a 3rd perception which is not explained here- Opportunist. 
This is how I see it - the glass is 'only half filled' and/or 'still half empty'  Its all about perception, you can win if you think differently. According to me, if you are not able to see "only" and "still" in the above idiom then you are schlep blinded, if you are able to see then you would immediately start thinking how to fill the other half.

Flipkart is the leader in eCommerce industry in India, that does not mean that Myntra or Jabong or other followers like Shopclues, Snapdeal, Fashionara, Yebhi, LensKart, FirstCry, Urban Touch, etc etc are not successful.
The founders of these portals went fishing where Sachin Bansal and Binny Bansal were already fishing, didn't dive deep enough and still hold a good market share.

Social Networking:
MIRC, technically was the 1st online socializing, followed by Yahoo and then many followed. hi5 took over the market share and maximum popularity as the new gen social networking site, Orkut took over it and then Facebook took over Orkut.

Nokia was the world leader, then Apple took the world by storm. Then Samsung took over a major market share from all leading manufactures. Now, in India, Micromax is a very big name. Of course, there's no denying that we are only familiar with the name Steve Jobs and not other leaders from the other handset manufactures, but that is no reason to say Samsung or Micromax is not successful, infact Samsung is selling from mobiles than any one else in the world.

I would not go fishing where only few go. I cant start an Infosys or Apple and neither would I want to, cos my area of expertise and interest is different, and that's where I would go fishing.
And I Know That I WILL Catch Fish...


Comedy is all about mocking - how sadistic

I have noticed this almost every where - be it Russell Peters or Comedy Circus or Comedy Nights With Kapil - every stand up comedian is successful because he mocks people, race, defects in a person, etc etc

Insulting one to make other laugh - the definition of comedy has definitely changed - or is it the creativity ?

IRCTC & NDTV eCommerce

2 very old and successful players venture into eCommerce.

Though IRCTC is into eCommerce for long (online ticket selling), finally they decided to give a competition to Flipkart, Jabing, Myntra, etc

Why am I comparing IRCTC with Flipkart  and others?

  • Flipkart is the most visited eCommerce site in India, with alexa rank at 11 with majority of the traffic coming from Books.
  • IRCTC is already at an alexa rank of 61 - the sight with maximum visits from middle class population in Inda with one of the highest conversion rates in the country
  • With a wide range of product, discount upto 85% and multiple banners on IRCTC homepage, it won't be tough to generate a lot of free traffic from IRCTC home page to their shopping portal.
  • IRCTC also has a good spending capacity
  • IRCTC need not take the route of a market place and its not foreign VC funded
However, IRCTC's site is not google and customer friendly. There are lot of loopholes in the site which if not rectified can pull back IRCTC

NDTV got into eCommerce with the name Indian Roots selling lifestyle products for now and might very soon get into electronics as well. With more than 30 brands catering to lifestyle products like Home Linen, Decor, Bags, Stoles and formal/ethnic apparel.
What's surprising is that the domain is nearly 10 yrs old. Did NDTV have had plans to use for eCommerce then ?
  • The USP of Indian Roots is that it delivers worldwide
  • The sad part is that the minimum order value for Free Shipping should be 5,000 INR / 100 USD / 75 GBP
With an Alexa rank of approx 12000 in India, majority of its traffic generation is from Facebook (all from 3k fans only) with nearly 90% of the keyword traffic from the variants of 'Indian Roots'
All this achieved in last in last 6 months - its very clearly that NDTV is moving very slow

What's in for the general public ?
  • With big players like NDTV and IRCTC getting into online shopping, they are definitely going to give a tough competition to Flipkart, Jabong, Myntra etc
  • The cost of products would definitely drop - online and offline both
  • With the number of mobile internet users at a regular steep rise and with the new algorithm change from google, people are going to take advantage of this fight and technology with a good bargaining at offline stores.
All I say is - Happy Shopping :)
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