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Work vs Prison

Had been seeing this post making rounds across social media and mobile platforms. Interesting perspective :)

In prison: You spend the majority of your time in an 8x10 cell.
At work: You spend most of your time in a 6x8 cubicle.

In prison: You get three meals a day.
At work: You get a break for 1 meal and you have to pay for it.

In prison: You get time off for good behavior.
At work: You get rewarded for good behavior with more work.

In prison: A guard locks and unlocks all the doors for you.
At work: You must carry around a security card and unlock and open all the doors yourself.

In prison: You can watch TV and play games.
At work: You get fired for watching TV and playing games.

In prison: You get your own toilet.
At work: You have to share.

In prison: They allow your family and friends to visit.
At work: You cannot even speak to your family and friends.

In prison: All expenses are paid by taxpayers with no work required.
At work: You get to pay all the expenses to go to work and then they deduct taxes from you salary to pay for prisoners.

In prison: You spend most of your life looking through bars from inside wanting to get out.
At work: You spend most of your time wanting to get out and go inside bars.

In prison: There are wardens who are often sadistic.
At work: They are called supervisors.

In prison: You have unlimited time to read e-mail jokes.
At work: You get fired if you get caught.

Do Not Buy Full Tank Petrol

Recently I came across a very useful tip. I was surprised to know it but had a doubt so I talked to one of the pump technicians and he too accepted it as a fact. I think apart from providing space for the gas generated inside the petrol tank this is yet another reason why we shouldn't fill the tank to the brim. Many of us are not aware that the petrol kiosk pump has a return pipe-line (in Pink). When the petrol tank (in the car) reaches full level, there is a mechanism to trigger off the pump latch and at the same time a return-valve is opened (at the top of the pump station) to allow excess petrol to flow back into the pump. But the return petrol has already pass through the meter, meaning you are donating the petrol back to the Oil Dealer.

Also only fill up your car or truck in the early morning when the ground temperature is still cold. Remember that all service stations have their storage tanks buried below ground. The colder the ground the more dense the petrol, when it gets warmer petrol expands, so buying in the afternoon or in the evening....your liter is not exactly a liter. In the petroleum business, the specific gravity and the temperature of the petrol, diesel and jet fuel, ethanol and other petroleum products plays an important role.

A 1-degree rise in temperature is a big deal for this business. But the service stations do not have temperature compensation at the pumps.

When you're filling up do not squeeze the trigger of the nozzle to a fast mode If you look you will see that the trigger has three (3) stages: low, middle, and high. You should be pumping on low mode, thereby minimizing the vapours that are created while you are pumping. All hoses at the pump have a vapour return. If you are pumping on the fast rate, some of the liquid that goes to your tank becomes vapour. Those vapours are being sucked up and back into the underground storage tank so you're getting less worth for your money.

One of the most important tips is to fill up when your Petrol tank is HALF FULL. The reason for this is the more Petrol you have in your tank the less air occupying its empty space. petrol evaporates faster than you can imagine. petrol storage tanks have an internal floating roof. This roof serves as zero clearance between the Petrol and the atmosphere, so it minimizes the evaporation. Unlike service stations, here where I work, every truck that we load is temperature compensated so that every litre is actually the exact amount.

Another reminder, if there is a petrol truck pumping into the storage tanks when you stop to buy Petrol, DO NOT fill up; most likely the petrol is being stirred up as the Petrol is being delivered, and you might pick up some of the dirt that normally settles on the bottom.

To have an impact, we need to reach literally millions of Petrol buyers. It's really simple to do

I’m Dating Someone Even Though I’m Married

I have a confession to make. I’m dating someone even though I’m married.

She’s an incredible girl. She’s beautiful, smart, cunning, strong, and has an immensely strong faith in God. I love to take her out to dinner, movies, local shows, and always tell her how beautiful she is. I can’t remember the last time I was mad at her for longer than five minutes, and her smile always seems to brighten up my day no matter the circumstances.

Sometimes she will visit me at work unannounced, make me an incredible lunch, or even surprise me with something she personally baked. I can’t believe how lucky I am to be dating someone even though I am married. I encourage you to try it and see what it can do for your life.

Oh! Did I mention the woman I am dating is my wife? What did you expect?

I need to continue to date my wife even after I marry her. Pursuing my wife shouldn’t stop just because we both said, “I do.” Way too many times do I see relationships stop growing because people stop taking the initiative to pursue one another.

Dating is a time where you get to learn about someone in a special and unique way. Why would you want that to ever stop? It shouldn’t. Those butterflies you got on the first date shouldn’t stop just because the years have passed. Wake up each day and pursue your spouse as if you are still on your first few dates. You will see a drastic change for the better in your relationship.

When it comes to any relationship, communication and the action of constant pursuit is key. Nobody wants to be with someone who doesn’t want to pursue them whole-heartedly.

I encourage you to date your spouse, pursue them whole-heartedly, and understand that dating shouldn’t end just because you said, “I do.”


Jarrid Wilson, the author of the above post is a husband, pastor and author whose motivation is to help others find their identity in Christ.Using creative, outside-the-box perspectives, Jarrid is passionate about connecting God’s Word to the upcoming generation through relevant, yet challenging and pivotal messages

Attack on Aam Aadmi Party Office in Kaushambi

Newsletter from Aam Aadmi Party

Today around 30 personnel belonging to a group called Hindu Raksha Dal came to Aam Aadmi Party Office: A-119, Kaushambi, Ghaziabad, at 10:55 am and started shouting negative slogans and derogatory comments against Arvind Kejriwal, Prashant Bhushan and the Aam Aadmi Party.
These violent protestors carrying sticks and bricks in their hand entered our office premises and tried to attack Aam Aadmi Party volunteers. Thankfully the volunteers rushed inside the room and they closed the doors from within. Then these protestors started damaging the property with their sticks and bricks, they also hurled stones, bricks and flowerpots aimed at the volunteers inside the office with the intention of physically hurting them. This whole act of violence continued for around 25 minutes which has been captured in CCTV camera installed in the office premises.
We beleive the protest was led by Bhupendar Tomar (Pincky Chaudhary), who is from that Hindu Raksha Dal, whose president is Vishnu Gupta, the same person who attacked Mr. Prashant Bhushan during the India against corruption movement. This violent crowd disappeared before the police PCR van arrived. The details of the vehicles which were used by those violent protestors are:

Tata Safari – DL 7C K 3230

Mahindra Scorpio – UP 14 BW 0234

Hyundai Eon – UP 14 CB 8565

Skoda Fabia – DL 7C K 7092

UP 14 R 4577

UP 14 BJ 3482

Aam Aadmi Party condemns this attack. Violence in any form should not be tolerated and it can never be the solution to any of our problems.

High CTR Achieved

In my entire career, I have never achieved this before - a CTR of more than 30%. This is a GREAT achievement and something definitely to boast of :)

I am embedding the post below which has received such a high Click Through Rate.

Ravi Bansal Rocks ;) LOL :)

Where Are Big Ideas - NASSCOM

NASSCOM is one the leading names in India with India's biggest names attached to it. Recently NASSCOM came up with 10,000 Start-Ups - an initiative to help the new ventures in India.

I am personally an ardent follower of 10k start-ups. Couple of days back I came across an interesting post on their Facebook Fan Page which made me think a lot


Every person is different from the other and so are their opinions, still everyone says 'One who thinks differently wins'. Of course we all do think differently, then why all dont win ?
Remember what Mr Shiv Khera also said - 'Winners Don't Do Different Things, They Do Things Differently'
Perception Is What Matters. 

The above facebook post talks about NASSCOM's perception as follows:

  • Obvious But Hard - People dont think differently, they can think only what they see around - hence its hard to catch those fish
  • Easy And Over Crowded - If the idea is easy, many would have thought of the same idea, hence it becomes over crwoded - making competion tough
  • Not Obvious And Hard - Once you dive deeper, its obvious that you wont find many there and here you can catch some fish, which overall makes the process hard
  • Big Ideas Are Where Few Go Fishing - here NASSCOM talks about Schlep Blindness (ideas which are right under our nose but we cant see it because we are blinded by what's easy, or easier
Coming back to what I said a little earlier - Perception is what matters, and to add to it I would say - irrespective of where you go fishing, whether crowded or few, you would catch fish if you 'fish differently'

I will try to illustrate with few examples:

A Glass Half Filled.
A common expression used widely to simple determine an individual's perception.
You are optimistic if you see the glass 'half filled' and you are a pessimist if you see the glass 'half empty'. There's a 3rd perception which is not explained here- Opportunist. 
This is how I see it - the glass is 'only half filled' and/or 'still half empty'  Its all about perception, you can win if you think differently. According to me, if you are not able to see "only" and "still" in the above idiom then you are schlep blinded, if you are able to see then you would immediately start thinking how to fill the other half.

Flipkart is the leader in eCommerce industry in India, that does not mean that Myntra or Jabong or other followers like Shopclues, Snapdeal, Fashionara, Yebhi, LensKart, FirstCry, Urban Touch, etc etc are not successful.
The founders of these portals went fishing where Sachin Bansal and Binny Bansal were already fishing, didn't dive deep enough and still hold a good market share.

Social Networking:
MIRC, technically was the 1st online socializing, followed by Yahoo and then many followed. hi5 took over the market share and maximum popularity as the new gen social networking site, Orkut took over it and then Facebook took over Orkut.

Nokia was the world leader, then Apple took the world by storm. Then Samsung took over a major market share from all leading manufactures. Now, in India, Micromax is a very big name. Of course, there's no denying that we are only familiar with the name Steve Jobs and not other leaders from the other handset manufactures, but that is no reason to say Samsung or Micromax is not successful, infact Samsung is selling from mobiles than any one else in the world.

I would not go fishing where only few go. I cant start an Infosys or Apple and neither would I want to, cos my area of expertise and interest is different, and that's where I would go fishing.
And I Know That I WILL Catch Fish...


Comedy is all about mocking - how sadistic

I have noticed this almost every where - be it Russell Peters or Comedy Circus or Comedy Nights With Kapil - every stand up comedian is successful because he mocks people, race, defects in a person, etc etc

Insulting one to make other laugh - the definition of comedy has definitely changed - or is it the creativity ?

IRCTC & NDTV eCommerce

2 very old and successful players venture into eCommerce.

Though IRCTC is into eCommerce for long (online ticket selling), finally they decided to give a competition to Flipkart, Jabing, Myntra, etc

Why am I comparing IRCTC with Flipkart  and others?

  • Flipkart is the most visited eCommerce site in India, with alexa rank at 11 with majority of the traffic coming from Books.
  • IRCTC is already at an alexa rank of 61 - the sight with maximum visits from middle class population in Inda with one of the highest conversion rates in the country
  • With a wide range of product, discount upto 85% and multiple banners on IRCTC homepage, it won't be tough to generate a lot of free traffic from IRCTC home page to their shopping portal.
  • IRCTC also has a good spending capacity
  • IRCTC need not take the route of a market place and its not foreign VC funded
However, IRCTC's site is not google and customer friendly. There are lot of loopholes in the site which if not rectified can pull back IRCTC

NDTV got into eCommerce with the name Indian Roots selling lifestyle products for now and might very soon get into electronics as well. With more than 30 brands catering to lifestyle products like Home Linen, Decor, Bags, Stoles and formal/ethnic apparel.
What's surprising is that the domain is nearly 10 yrs old. Did NDTV have had plans to use for eCommerce then ?
  • The USP of Indian Roots is that it delivers worldwide
  • The sad part is that the minimum order value for Free Shipping should be 5,000 INR / 100 USD / 75 GBP
With an Alexa rank of approx 12000 in India, majority of its traffic generation is from Facebook (all from 3k fans only) with nearly 90% of the keyword traffic from the variants of 'Indian Roots'
All this achieved in last in last 6 months - its very clearly that NDTV is moving very slow

What's in for the general public ?
  • With big players like NDTV and IRCTC getting into online shopping, they are definitely going to give a tough competition to Flipkart, Jabong, Myntra etc
  • The cost of products would definitely drop - online and offline both
  • With the number of mobile internet users at a regular steep rise and with the new algorithm change from google, people are going to take advantage of this fight and technology with a good bargaining at offline stores.
All I say is - Happy Shopping :)

Flowers or Diamonds

People Say 'Money Cant Buy Love'

Ask Females -
"What Would They Prefer - Flowers or Diamond ? ?

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Google Display Planner

Good news for Search Engine Marketers

On September 3rd, 2013, Google is officially transitioning Google Ad Planner to the recently launched Google Display Planner, a free research and planning tool in AdWords that delivers targeting ideas and estimates to help you build better display campaigns. 
Based on data you enter, the tool suggests places to run ads on the Google Display Network along with key related details including impression and cookie ranges for inventory, age and gender breakdowns, and historical cost-per-click information. 
You can find Display Planner under the Tools and Analysis tab in your AdWords account. You can also view this information for your own site if you’re using AdSense on your pages.

Next Steps

1. Export and save your existing Ad Planner Media Plans and Site Lists before September 3rd, 2013

2. Log in to AdWords and familiarize yourself with Display Planner to start taking advantage of these new features.

For more information on transitioning to Display Planner please visit the AdWords help center

Facebook Facts For Marketers

Little known facts about Facebook - 

  • Facebook is the most visited website in the world
  • Facebook serves 570 billion page views per month
  • There are more than 1.2 billion facebook users across globe
  • There are more photos on Facebook than all other photo sites combined (including sites like Flickr)
  • United States has the highest number of facebook users in the world with more than 180 million users - followed by India at 2nd position with approx 88 million users
  • More than 3 billion photos are uploaded every month.
  • Monaco is the only country in the world which has every person above 14 yrs on facebook
  • Facebook’s systems serve 1.2 million photos per second. 
  • China - world's most populated country - with more than 40% internet penetration has an overall facebook base of 0.05% only
  • India's facebook population is more than UKs overall population
  • More than 25 billion pieces of content (status updates, comments, etc) are shared every month.
  • With more than 53% Facebook user penetration, US has the highest population of facebook users - where as, India has only 5% facebook penetration and is nwar half of US facebook population
  • Facebook has more than 30,000 servers (and this number is from last year!)

Like Page Option Upon Sharing

I shared a link from Economic Times recently and found that sharing threw an option of suggesting to Like the page - "Want to see more from The Economic Times? Like Page"

I did little bit of google and found out that there are certain web publishers who have this feature.
Its definitely an excellent way to get more likes, for free

One thing I couldn't find out yet -
How do I as a marketer get this feature for my website. Are there are any meta tags/descriptions or api's which need to be added. If anyone has any information on this then please share it with me.
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