Where Are Big Ideas - NASSCOM

NASSCOM is one the leading names in India with India's biggest names attached to it. Recently NASSCOM came up with 10,000 Start-Ups - an initiative to help the new ventures in India.

I am personally an ardent follower of 10k start-ups. Couple of days back I came across an interesting post on their Facebook Fan Page which made me think a lot

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Post by NASSCOM for Start-ups.

Every person is different from the other and so are their opinions, still everyone says 'One who thinks differently wins'. Of course we all do think differently, then why all dont win ?
Remember what Mr Shiv Khera also said - 'Winners Don't Do Different Things, They Do Things Differently'
Perception Is What Matters. 

The above facebook post talks about NASSCOM's perception as follows:

• Obvious But Hard - People dont think differently, they can think only what they see around - hence its hard to catch those fish
• Easy And Over Crowded - If the idea is easy, many would have thought of the same idea, hence it becomes over crwoded - making competion tough
• Not Obvious And Hard - Once you dive deeper, its obvious that you wont find many there and here you can catch some fish, which overall makes the process hard
• Big Ideas Are Where Few Go Fishing - here NASSCOM talks about Schlep Blindness (ideas which are right under our nose but we cant see it because we are blinded by what's easy, or easier

Coming back to what I said a little earlier - Perception is what matters, and to add to it I would say - irrespective of where you go fishing, whether crowded or few, you would catch fish if you 'fish differently'

I will try to illustrate with few examples:

A Glass Half Filled.

A common expression used widely to simple determine an individual's perception.
You are optimistic if you see the glass 'half filled' and you are a pessimist if you see the glass 'half empty'. There's a 3rd perception which is not explained here- Opportunist. 

This is how I see it - the glass is 'only half filled' and/or 'still half empty'  Its all about perception, you can win if you think differently. According to me, if you are not able to see "only" and "still" in the above idiom then you are schlep blinded, if you are able to see then you would immediately start thinking how to fill the other half.

eCommerce:

Flipkart is the leader in eCommerce industry in India, that does not mean that Myntra or Jabong or other followers like Shopclues, Snapdeal, Fashionara, Yebhi, LensKart, FirstCry, Urban Touch, etc etc are not successful.

The founders of these portals went fishing where Sachin Bansal and Binny Bansal were already fishing, didn't dive deep enough and still hold a good market share.

Social Networking:

MIRC, technically was the 1st online socializing, followed by Yahoo and then many followed. hi5 took over the market share and maximum popularity as the new gen social networking site, Orkut took over it and then Facebook took over Orkut.

Mobiles:

Nokia was the world leader, then Apple took the world by storm. Then Samsung took over a major market share from all leading manufactures. Now, in India, Micromax is a very big name. Of course, there's no denying that we are only familiar with the name Steve Jobs and not other leaders from the other handset manufactures, but that is no reason to say Samsung or Micromax is not successful, infact Samsung is selling from mobiles than any one else in the world.

I would not go fishing where only few go. I cant start an Infosys or Apple and neither would I want to, cos my area of expertise and interest is different, and that's where I would go fishing.

And I Know That I WILL Catch Fish...