Facebook recently launched the #hashtag with a hashtag feed URL With the advent of this new feature. Facebook also announced that out of the 27 types of ads currently running on Facebook, more than 50% of the ad types will be removed.
The above 2 announcements are really a boon for the marketers and the brands making their job easier. What sad is that Facebook would soon be getting rid of features like 'Questions' and 'Offers'. Now this is a bad news. Let's analyse the situation:
Facebook Questions is definitely a great feature and it saw extensive use post its launch. But then, slowly it started dying. Number of people using this feature kept going down with time and finally Facebook thought that there are hardly people using this feature hence lets get rid of it. This is where Facebook went wrong (atleast I think so). Instead of trying to find out what's causing its death, instead of finding out how they could revive such a powerful tool - they chose the easier path; to get rid of it.
What I would have done - If I were Facebook, I wouldn't have thought of killing this feature, infact would have tried to make it stronger. For Example -
- When you create a question, you don't get a URL. Having a URL for each question could have helped a lot in sharing the question apart from just using the Facebook Share option.
- Each Facebook Question should also generate an html code which can be embedded on a blog/website. This tool then could turn to be the most extensive free 'Poll Tool' available in the market.
- Facebook users aren't allowed to ask questions anymore, its only the pages which can do so.
- We have an option to 'boost' a question but can't schedule it
Facebook says that marketers can still ask questions on posts, but then, will that give a report to the marketers as to how many votes were cast for each answers, is Facebook expecting us to keep counting all the answers ?
Facebook Offers is another excellent feature and an answer to Google Offer (at one point of time Google allowed businesses to create offers through local search listing). Why 'Offers' couldn't click :
- You can't upload an image, it by default takes your cover pic.
- Offer is a paid feature, you can't create an offer without proceeding to the payments. (Every business does not have a credit card attached to their account, and even if they have they wouldn't want to use it for every post/offer. If Facebook makes this as a free feature and gives an option to the marketers to go with a sponsored post or free offer then the number of people using this feature would grow exponentially
Integrated marketers/agencies who have been using this feature to promote offline stores, and more importantly track the number of offers saved, claimed and walk-ins. With this feature gone, though we still have lots of options to track online claims but this is the only social tool in the market to track offline claims. With no competition at all, still Facebook decides to bury this feature - Strange.