Chennai Express - Game Preview - released for Android and iOS
SRK launches 'Chennai Express' game, challenges Rohit Shetty - this has been the talk of the town today, since morning and no wonder that in its 1st day itself this game has been downloaded by more than 10k users in android alone with a user rating of 4.7
Chennai Express is an upcoming movie of Shah Rukh Khan and this game is one of their marketing strategies to promote the movie. It isn't the 1st time that a Bollywood movie promo has take the 'gamification' road. In the past there have been few other movies as well who have gone the same way.
This inspiration / strategy has been picked by many industry leaders and trend followers who have seen major brands in US tasting great success by building android/iOS apps to promote their brands/products by engaging users to play their favorite game.
The point to ponder:
It has always been that whenever a brand wants to promote their products/brand or a launch and take the gamification route, they always pick one of the most popular games in the market and copy the same game with a complete make-over.
Chennai Express game is a copy of Subway Surfers (one of the most popular games on android) with more than 50 million downloads in its 1st month itself and a star rating of 4.7
Did SRK and Rohit Shetty did the right thing in picking the game to copy and leveraging the gaming platform to promote their movie ? The answer is Yes.
Shouldn't many other brands too think on similar lines ? The answer is Yes.
This leaves us with a question to debate on.
If all would want to go the gamification way, this could bring in a flood of games on android platform (in India). Would this bog the users, could this back fire?